Customer-Journey Audits
Most owners already sense something is leaking. Very few can name it precisely enough to fix it.
This is a focused review of your Offer, Marketing and User Experience. You get the three things costing you the most money, written up and prioritised, so you know what to fix first and what to ignore.
What the market really thinks of you
The market does not know your story and does not owe you the time to learn it. It sees what is in front of it and decides whether you are worth doing business with. This shows you what customers see when they meet your brand, so you can fix the signals costing you sales.
What it is like doing business with you
Your customers experience your business differently to the way you do, and every interaction makes it easier or harder for them to say yes. This shows you what dealing with you is actually like, so you can remove the friction that quietly kills the yes.
Why your leads leave without buying
A lead will not tell you why they did not buy, they just leave. What they do tells you where you are losing them. This shows you where customers hesitate, drop off or disappear, so you can fix the points costing you ready-to-buy customers.
What it is like giving you more money
The first yes is only the beginning. This shows you what happens after someone becomes a customer, where the relationship weakens and why they may not come back, so you can grow repeat business and the lifetime value of every customer.
This opens an email to Mario. Tell him what your business does and where you think it is leaking.